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Sales and Marketing Strategy

Anyone who goes into business whether online or off needs to have a mission, with clear cut objectives and then a strategy, which becomes the road map to get from where they are to where they are going. Hopefully, that is to a sale.

A mission is important because it defines why you are in business. It provides the passion necessary to pursue your objectives. Objectives give you a clear focus and direction to where you are headed. As the old saying goes if you do not know where you are going, chances are you will not get there.

Nothing is going to happen however until you have developed a Sales and Marketing Strategy which will be your roadmap to success. A Sales and Marketing Strategy is necessary to lay out what must be done to get the sale. Once you have the strategic plan, you then have to work the plan and that is when the work starts.

Let us look at what is involved in putting together a Sales and Marketing Strategy for an online business. And here I am going to be talking about achieving success without a huge investment but just grinding it out with good hard and mostly smart work.

The first thing you need to do is market research. You need to find out what people are buying. The answer to this question can usually be found in the keywords that people search in the various search engines. This information is readily available on Google. Along with this information, you have ClickBank, Commission Junction, Linkshare, and Amazon to name a few that will tell you how much of what products are being sold by various affiliate programs.

Now after doing this homework, you can decide which affiliate program you will represent based on your knowledge and liking of what you are going to sell. Your knowledge will give you credibility, and your liking of a product will transmit enthusiasm which is contagious and necessary for a sale to be consummated.

Now it is time to become an affiliate and have a product that you believe in and people are buying. Sounds’ promising, however, nothing is going to happen until something moves. In order to move the product, we need to communicate to the world in this case, since we have an online business that we have what people are searching for and want.

Now here is where commitment comes into play. We can communicate either with paid advertisement or free article marketing. The real fact is that although article marketing is free it is going to cost you in time and energy because you are going to need to write lots of articles in order to dominate the niche that you choose to sell in.

Of course, if you go the paid advertisement route it will still require a lot of commitment along with patience and determination until you finally start making sales. I prefer to go the Article Marketing route during the test period. After I start making sales I can either pay someone to write articles for me or go with paid advertising at that point.

Good Luck.