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Sales and Marketing Strategy – What’s New?

New information is an essential part of your sales and marketing strategy. What new information are you looking for? You should be looking for new information: to improve your own marketing and sales skills, about your product or service, about what’s going on in the world, and information about what is going on with who. Your new sales and marketing strategies can be found in the “what’s new” that you know about.

If you want your sales and marketing strategies to get results you need to make a commitment to continual learning. Don’t associate this learning with the learning you did in school. This is real world learning. This is the kind of learning you can turn into dollars and cents. You should be learning something new each day to improve your marketing and sales skills. If you aren’t willing to invest in yourself you can’t hope to be a top producer. Plus you can never know everything no matter how long you’ve been in business. You’ll find that even when you re-read things you found value in before, you will find new value that is more pertinent for you today than it was the first time you saw it or heard it.

New is a time proven sales and marketing strategy. What is new about your product or service, or what can you make new about your product or service? Can you find a new use or perhaps a new target market? Can your product or service fulfill the wants for a new target market if you just change your packaging and message a little bit? For example, most people are time stressed and have time management issues in today’s world.

If you sell a day planning system there isn’t anything all that exciting about that. After all there are lots of day planning systems, so you’re just one choice among many. But if you sell a day planning system for architects and engineers you now go from being a mundane product with about the same appeal as your competition, to holding a very special position in the market place with a special group of people to market to.

Look outside your cave once in a while and find the opportunities to enhance your sales and marketing strategies. What’s going on in the news, and how can you tie it to your product or service and increase your sales. What are people talking about, what are they worried about, what’s the topic of the day? Can you somehow solve that problem with your solution? Look at the people who decided to package water in single serving bottles that cost as much as a soda. Who would have thought consumers would be willing to buy water? Now those same water folks are packaging their water in “green” containers. Another example of taking today’s issues and turning those issues into your sales and marketing strategy. Where’s your opportunity?

Riding on the coat tails of fame could be a sales and marketing strategy for your product or service. Who’s new or who’s big in your market place? Could they provide an endorsement or testimonial? If you use someone famous in your sales and marketing strategy as an attention getter, make sure they are someone your potential prospects know and respect. Being generally famous holds far less value and credibility than being famous in a way that relates. Using our example, an endorsement from Al Gore who’s known for his support of environmental issues would gain more credibility than using Bill Cosby just because he happens to be generally known and well liked.

Sales and Marketing Training – Five Questions to Ask Your Sales and Marketing Training Provider

Many organizations seek the help of sales and marketing training providers to boost their business. Business in today’s world is very competitive and proper marketing strategies are very important for an organization’s existence. Even business giants come up with endless advertisement and promotion campaigns when they launch a new product. The company’s identity is not the concern here but they want to make sure that the awareness about their products is reaching among people in an effective manner.

Hiring a sales and marketing training provider is not a huge disappointment for established firms because even if the marketing strategies can’t create a large impact, their brand name will help them to promote their products. However, an incompetent sales and marketing program can dig a large hole on a company’s pocket while providing poor results. To make sure that you are on the right track, you should ask these 5 questions to your trainer.

1. How long are they in Business?

The question sounds very simple but this is a huge determining factor. You can figure out your trainer’s success with his earlier campaigns and feedback from his previous clients will give you a clearer picture.

2. What are their Marketing Strategies?

These days, you can use internet and search engines to find out almost everything in the world. Perform a search by yourself and make sure that your trainer’s strategies are proven to be successful.

3. Can the Trainer Assure You A Minimum Growth Percentage?

You are going to shell out some money for a sales and marketing training campaign. You are spending this money to increase your sales. Make sure that your trainer has confidence in his strategies and ask for a minimum growth rate that you can expect. Calculate the program’s budget and possible increase in your profit with the program, so that you can decide by yourself whether the program is worth it or not.

4. Does Your Trainer Have any Credentials and Certificates? What is the Qualification of Their Employees?

Another question that sounds very simple but this is a very important question. If your trainer says that he has completed some certification courses, find out if those courses are really something. You are going to make your employees spend a considerable amount of their productive hours for this training program. So it is your right to know the qualification of the employees, who conduct the training programs.

5. Will The Trainer Offer On Site Support?

Most of the training programs need constant assistance from the trainer, at least till your employees become very familiar with the new sales and marketing strategies. Even a single error can create adverse effects rather than positive ones on your marketing campaign. This is why on-site support is very important during the initial stages.

These five questions will give you a rough idea about the trainer’s skills. A training program is time consuming and cost a lot of money and it is better not to do anything rather than doing it wrong. To make sure that you are going to do it right, you need the right trainer.

Honest to Goodness Sales and Marketing

The best sales and marketing happens when you are honest.

Here are the top 3 reasons why you should make sure you are meticulously principled in all of your sales and marketing activities:

1) Passion

People marvel at how the gifted sales or marketing professional effortlessly communicates benefits and value while spellbinding customers and compelling them to act. Imagine a bottled up monster inside of you and every other top sales and marketing professional, a monster that just wants to leap out of you and make your customer listen to what you are saying. Why? Because it is that good. Why? Because you know that your product or service is going to help your customer immeasurably. Why? Because you have been principled in all of your communications and dealings with them.

Principles lead to power, inner power. The power of conviction and of doing what is right will always overcoming the willy-nilly and wishy-washiness of secret agendas, distorted sales and marketing and seeking to mislead customers even in the slightest. Just don’t do it. It doesn’t work. If you do it, stop it. Change and let real success come into your life, success that is built and bred on honesty and fair play and creates a snowball of business that will grow and grow until it grows out of control. Start by telling the truth and making sure the customers knows exactly what they are getting.

2) Credibility

If you are a proverbial “snake oil” salesman – and I don’t know what that means either although I am sure you have heard that expression too! – then don’t worry about this one. If you sell a low-cost commodity in a transactional sale where you will probably never see your customer again then you can pass this bit of advice over. If you are more interested in “one offs” than establishing long-term relationships then skip this and read ahead. This point does not apply to a hawker in a crowded bazaar or a fly-by-night spammer on the Internet for that matter.

However, if you are interested in establishing real and long-term relationships with people in general and your customers specially then read on. There are 3 keys to a business relationship from a customer perspective and these are price, need and trust. The first 2 lie in the hands of the customer more or less but the last depends in a big way on you. Be honest so that your customers learn to trust you. Do what you say, be predictable and forthright. If you find yourself starting to play mind games then stop. It is not worth it. You don’t want that and neither does your customer.

3) Karma

What goes around comes around. You’ve heard that, haven’t you? Do you believe it? Well, chances are that you have experienced it in real life, not once but many times. All great religions speak of the law of sowing and reaping and most every successful person falls back on this as one of the cardinal rules of getting ahead in life. Perhaps you are not into “psycho-spiritual” mumbo-jumbo but here is a thought: why not give it a try? Why? Because it is the right thing to do. Why? Well, why not? From a practical perspective people – your customer included – are more likely to treat you right if you treat them right, right?

The parable of an enterprise built on good values is like a building made on a solid foundation. Examples of “shoddy workmanship” abound in the world of building and architecture as well as every other human endeavor. You will find countless people “shooting for the top” who are too busy to “cross their t’s” and “dot their i’s” along they way. Donald Trump once said that when he sees a car dealership with dirty cars he sees a loser. Think about it: if you run your sales and marketing activities in a haphazard fashion without integrity and honesty, how can you expect to build a world class enterprise? Sure, it is sometimes harder but in the long terms it is much easier, trust me.

The little things sometimes pay the biggest rewards so be unscrupulously scrupulous always!