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Unite Your Sales and Marketing Work Forces and Double Your Potential

Let’s face it, sales and marketing departments are two sides of the same coin – they’re both put in place by businesses to essentially create more awareness, build relationships and boost revenues.

So what’s unquestionably puzzling in this current economic downturn is the question on every marketer’s lips – why aren’t these two teams talking to each other? What has led to this breakdown of communication and what can be done to solve it?

Well, let’s look at this logically and go back to basics. You wouldn’t expect a relay team to rely on one person to win a race, so why rely on a single area of your company to sell your product or service?

Of course, sales and marketing positions have independent roles – yet, they’re each striving towards the same goal. A sales department cannot afford to spend their time getting to know their customers inside out, just as marketers shy away from one-on-one meetings.

Indeed, the problem is not the two departments individual operations, yet the fact that they’re not melding their skills into a double act that could potentially see their business grow with twice the power and dominance at a time of shaky financial stability.

The irony is that the technique businesses need to focus on during a recession is precisely the one that most sales and marketing departments are weakest at – lead generation. In order for this dark art to deliver results, both divisions must pull together seamlessly.

So how do you send this sinking ship back afloat? Well, primarily there needs to be little, or if possible, no slashes through marketing budgets – whatsoever – not even a nip.

Consistency must make up the base of this business model – continuing to push your product, service and brand boldly, whilst retaining the highest level of contact between sales and marketing departments.

Once the communication barrier has been battered and the team is functioning productively as a whole, you’ll start to review the results and realise that those non-existent networks of communication between the sales and marketing departments have actually been detrimental to company performance and crucially affected customer loyalty.

Yet it’ll all be a learning curve to look back on, since your sales and marketing team is now a united force – with more insight, focus and passion than ever, and equally more capable of delivering effective lead generation campaigns in today’s wavering economic climate.

Advertising, Sales and Marketing, Online Or Offline – Are They the Same Thing?

For years I’ve been advocating that “sales and marketing” are not the same. Recently I came across an article somewhere on the Internet about “advertising and marketing” not being the same. And a new light went on…

I now write about “advertising, sales and marketing” not being the same. Why is this topic important? Because success in business is all about focus. And to focus, we have to understand business terms and divisional activities of business.

I wrote in one of my books that deals with the six significant divisions of an organization, that sales and marketing are not the same. “Sales” is the direct activity of selling — telephone cold callings, face-to-face presentations, talking to people, point-of-sales merchandising… ONline, it is the link that leads to the payment provider. In other words the actual selling!

Marketing is the activity of studying and researching the product/service markets, the competition (what do they do right and wrong), the demographics, the prospective target market of your business and products, etc., and crunching these results into the tools that will lead to the sales and that will effect the sales.

Now, is advertising and marketing the same? No more than sales and marketing. Advertising is one of the tools that leads to the sales. The tools of advertising are the media used such as direct marketing, newspaper and magazine ads, radio and TV, etc. In ONline business it is the Internet, PPC AdWords, e-zine and article writing, e-mail building and distribution, etc.

Are businesses wasting money advertising? Only if they haven’t done the marketing first. Because how are you going to know who you are advertising to, or where, without having done the research? If you don’t know your target market and you just put an ad in the paper or on radio, you are throwing one message to a large audience that is not even looking for your product – usually 90%. The equivalent in Internet terms is “know your niche” and target your message specifically to it.

For example in OFFline business if you do a direct mail, it’s better to do 100 mailouts in a specific postal area that you can, or your sales team, follow-up within a week, rather than to send out 1,000 or 10,000 anywhere that you cannot follow-up. Because the sales are always in the follow-ups!

In ONline business, you target specific niche — people who are looking for x information or z product, etc. then you advertise or promote within that specific target, i.e. keyword-specific for PPC, for instance, and/or keyword-specific web sites and web-pages.

So, not only are the subject words of this article not the same, but they should be used in this order: Marketing, Advertising and Sales, each building up in their own essential ways to the goal of the business which is to sell what it’s in business to provide to customers. Remember no Sales, no Business!

Online Luxury Real Estate Sales and Marketing Tips You Must Know

Online luxury real estate sales and marketing is the wave of the future. Of course, this does not mean that there is no more room for traditional marketing techniques but going online greatly expands your reach and makes it easier to find prospects from all over the world that you can convert into buyers. However, it may take some effort to adjust to the new ways of online real estate marketing. Here are some tips that can help make the shift to realtor marketing online easier for you.

The first step in online luxury real estate sales and marketing is to have a well designed website. The first consideration for creating a good elite real estate website is to make sure it is user-friendly. Your leads should have no problem navigating the site and using it to find properties that meet their requirements. Avoid making it a website with flash animation that may cause it to load more slowly. Pictures should be a priority since leads are more [responsive to] listings with lots of photos that allow them to get a good idea of what a property looks like. If possible, you can also include video tours of the property since these will also greatly appeal to potential buyers. And you should have maps that detail the location of the property as well as satellite and street-level views. To make it more useful to your visitors, you can include applications such as a credit score checker and mortgage calculator.

Once you have a great real estate website, you can start optimizing it to rank high on search engine results pages. Ranking in the top three on results pages virtually assures you that a surfer will click on your link if they find it relevant to their search. One important way you can do this is to focus on one specific keyword per web page, rather than trying to optimize for several keywords. You might also rank higher by choosing a specific keyword, rather than a more general one. For example, instead of homes for sale, Irving, Texas you might want to target keywords such as townhouses, Irving, Texas or Irving, Texas, multifamily homes. Make sure to include the keywords in the title, description and sprinkled throughout the content.

Apart from optimizing your website on search engine pages, you can also promote it using offline methods. Add the URL of your website on your business cards. If you have print ads for your company, add the website address at the bottom of the ad where it can be easily spotted.

Finally, one of the most important steps in online luxury real estate sales and marketing is to fill your website with valuable content. Apart from listings, you can also include a blog with practical posts such as buyer s guides and other articles that would be of interest to buyers. Make sure you include the appropriate keywords in the posts which should be used in as natural a fashion as possible. And always refresh your content by regularly adding new posts as often as possible in order to give your leads a reason to make return visits to your site.